The Story of Rudolph the Red Nosed Reindeer The extremely popular Christmas song Rudolph the Red-Nosed Reindeer began as a poem created by Robert May, an ad executive. He was supposed to write a poem that could be handed to children by the department store Santa Clauses! Robert May had a natural flair with words and was able to compose the poem to appeal to children. This marketing ploy was a smashing success and nearly 2.5 million Rudolph poems were given away..
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